tenbin

How a Fractional CMO Runs AI Sales Across 3 Countries With One Scheduling System

· Norimitsu Shida · Kiruck Inc.

TL;DR

Case study: managing 5 Google accounts, 3 AI SDR tools, and zero double-bookings across the US, Japan, and South Korea with Tenbin.

Before — three countries, five accounts, no coordination

As a fractional CMO working across a US SaaS company, a Japanese D2C brand, and a Korean startup, I maintained five Google accounts and used three different AI SDR tools: Apollo for US outreach, Smartlead for Japan, and manual sequences for Korea. Each tool had its own booking link pointing to its own calendar. None of them knew the others existed.

The numbers that broke the system

• 5 Google accounts across 3 companies • 30+ AI-generated emails sent per week • 3 double-bookings per month on average • 2 hours per week manually checking calendars for conflicts • 1 missed meeting per month due to timezone confusion across accounts Double-bookings were not just inconvenient — they damaged credibility with prospects who received last-minute reschedules. For a fractional executive selling trust, this was unacceptable.

The turning point — a tool that doesn't exist

I searched for a scheduling tool that could do two things simultaneously: (1) let me create separate booking links per company, each writing to that company's calendar, and (2) check availability across ALL my Google accounts before showing slots to guests. Calendly couldn't do it — one account per subscription. Cal.com couldn't do it — one calendar source per instance. No tool on the market combined company-level link separation with cross-account availability aggregation. So I built Tenbin.

After — company-specific links with unified availability

Booking pageAI SDRMarketWrites toChecks
/nori/us-saasApolloUSUS SaaS Google CalAll 5 accounts
/nori/jp-d2cSmartleadJapanJP D2C Google CalAll 5 accounts
/nori/kr-startupManualKoreaKR Startup Google CalAll 5 accounts
Each AI SDR pastes its designated link. Guests see only available time slots. No guest ever learns about the other companies. FreeBusy ensures no event details cross account boundaries.

Results after 6 months

• Double-bookings: 3/month → 0 • Manual calendar checking: 2 hours/week → 0 • Missed meetings: 1/month → 0 • Time from AI SDR reply to booked meeting: reduced by 40% (no back-and-forth rescheduling) • CRM attribution accuracy: 100% (each booking page triggers its own webhook)

What made the difference technically

The key insight was using Google's FreeBusy API instead of calendar sync. Traditional scheduling tools sync calendars — copying event data between accounts. This creates privacy issues (Company A sees Company B's meeting titles) and complexity (sync conflicts, permission management). FreeBusy asks a simpler question: "Is this person busy between 2pm and 3pm?" The answer is yes or no. No event titles, descriptions, or attendees are shared. This means: • No calendar sharing permissions to manage • No data leakage between client companies • No sync delays — availability is real-time • No setup per account beyond OAuth connection

FAQ

How long did setup take?
Connecting 5 Google accounts took about 10 minutes. Creating 3 booking pages with designated calendars took another 5 minutes. Total setup: under 15 minutes.
Did you need to change anything in Apollo or Smartlead?
No. I just replaced the booking links in each AI SDR's email templates with the corresponding Tenbin URLs. No API integration or workflow changes.

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