How Fractional CTOs and CFOs Sell Technical Advisory Time
· Norimitsu Shida · Kiruck Inc.
TL;DR
Architecture reviews at $200/60min. Due diligence at $500/90min. Fractional tech leaders are packaging their expertise as paid sessions — here's the operational playbook with menu examples and revenue simulations.
The rise of fractional leadership
Startups want C-suite expertise without full-time cost. Market growth has been strong since 2022 — exact statistics vary by source, but demand for fractional CTO/CFO roles is widely reported as rising.
A day in the life (scheduling edition)
Board call on startup A, sprint on B, investor call on C — while three people try to book you via email. Without merged availability, you risk double-booking.
The booking link problem
If your link only checks one tenant’s calendar, it can offer a slot that conflicts with another tenant — even when each calendar looks “free” locally.
How Tenbin solves this
1) Connect accounts. 2) FreeBusy merged. 3) Set available hours in your timezone. 4) Pick destination calendar per booking page. 5) Share one URL with every client.
Protecting your time
Outside your defined hours stays unbookable even if a calendar looks empty — critical for deep work and recovery.
| Account | Role | In Tenbin |
|---|---|---|
| cto@startup-a.com | Fractional CTO | Free/busy included |
| cfo@startup-b.com | Fractional CFO | Free/busy included |
| advisor@startup-c.com | Advisor | Free/busy included |
FAQ
No. Availability uses busy intervals only — not titles, attendees, or descriptions across tenants.
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- Sales Automation Scheduling: Calendly vs Cal.com vs Tenbin — Payment Integration Makes the Difference →
- Tenbin home →
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