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Selling Fractional Time — How Time Commerce Changes the Game

A fractional professional is an executive or specialist who works part-time for multiple companies simultaneously, typically as a fractional CTO, CFO, or CMO.

· Norimitsu Shida · Kiruck Inc.

Professional at work — fractional roles

TL;DR

Fractional professionals have fragmented calendars — and that fragmentation is exactly what makes their time sellable. Calendar aggregation + Stripe checkout turns availability gaps into paid advisory sessions.

Definition

A fractional professional dedicates a fraction of their time to each of several organizations — typically with separate Workspace accounts.

Common roles

Examples: fractional CTO 1–2 days/week; fractional CFO; CMO; COO; board advisor hours per month — varies by contract.

Why fractional is growing

Startups need expertise before full-time hires; remote work expanded cross-border arrangements. Market sizing varies by analyst — directionally up since 2022.

Scheduling challenge

Separate Google identities per org → fragmented availability. Traditional scheduling assumes one employer.

FAQ

Consultants are often project-based; fractionals are embedded part-time leadership with recurring cadence.

Put a price on your time.

Connect your calendars, set your rate, and publish one link. Get discovered in the marketplace — or share your link directly.

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